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Selling Your Blog: What Are Blog Buyers Looking For?

Aaron Brazell of TechnoSailor is selling his personal blog on Ebay Sitepoint. He’s added a “Buy Now” price of USD $30,000.

I’m not sure what the future holds for him, and I do hope he will not leave his passionate and much appreciated involvement in WordPress.

Still, this got me wondering about how much a blog is worth.

In October 2005, a fun gadget tool was developed which allows you to test your blog’s value, according to a combination of Technorati popularity and ranking, along with a value equal to the “dollar ratio as the AOL-Weblogs Inc deal“, which was one of the largest blog sales at that time.

Using the tool, I decided to find out what Lorelle on WordPress was worth. In October of 2005, my blog was worth $80,000.00. Wow! I checked again a month later, and my blog was worth $145,651.00.

While it’s fun to make jokes about how I’m going to spend the money, this is just virtual paper, which is worth less than money on real paper. ;-)

Sixteen months later, and wondering about Brazell’s life changing blog sale, I started wondering what my blog is worth today.

It’s worth $776,807.04.

OH MY GAWD!

If my blog was a stock, you’d better invest in it cuz it’s going to split very soon. ;-)

While I was checking my own blog, I decided to check on Blog Herald. The Blog Herald is worth $964,234.32. Damn. Beaten.


Source : http://www.blogherald.com/2007/02/13/selling-your-blog-what-are-blog-buyers-looking-for/

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When is the Right Time to Sell Your Blog?

How do you know when it’s time to sell your blog? Brazell admits he needs a change. He’s ready to jump off the cliff and sell his blog.

Many of the blogs I found listed for sale admit that the owners have just gotten bored or have too many blogs and something has to go. What would make you sell your blog?

In 2005, Darren Rowse of ProBlogger wondered how much you would sell your blog for, noting that timing is everything.

How much would you sell your blog for? How would you determine it’s selling price?

A few months ago I was offered $13,000 for Digital Photography Blog – I almost laughed when I got the email. If someone had offered me that much a year or so back I’d have jumped at it – but now I know it’ll make me that in a month or two just from its Adsense earnings. But it did make me wonder what I’d be willing to sell it for.

How much would you take right now if someone offered to buy your blog? How much would you have taken a year ago if they offered then?

Is there a right time to sell your blog? When would be the right time for you?

Many sell their blogs when they are bored or finished with them, but is that the right time to sell your blog?

The right to sell is when it is at the top of the charts. When it is doing its best. After you’ve just had two or four hits from Digg, Wired, or other traffic generating sources. When your blog is getting the most attention, this is when it has the most value and looks the best to buyers, right?

You aren’t just selling a blog, you are selling what the blog is built on: the return readers, reputation, quality content, and incoming links. When the blog is doing great, you will probably get a better price than when it is doing nothing.

Source : http://www.blogherald.com/2007/02/13/selling-your-blog-what-are-blog-buyers-looking-for/
Labels: Selling a Blog

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